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Preço: O Mito do Valor Justo e Como Tirar Vantagem Disso

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Penned By William Poundstone
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Preço: O Mito do Valor Justo e Como Tirar Vantagem Disso

Priceless: The Myth of Fair Value (and How to Take Advantage of It)

Penned By William Poundstone
4.85 13,655 Ratings
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Editor's Note:
Como a psicologia da construção dos preços afeta nossos hábitos de consumo, a percepção das marcas e as vendas. Preços são uma alucinação coletiva. Quem delimita o valor de tudo o que compramos: aquele que vende ou aquele que compra? Das mais variadas pesquisas sobre economia, um resultado é comum a todas: somos altamente influenciáveis na hora de estabelecermos valores aos produtos. Um simples 9 no final de um preço ou a palavra “liquidação” são capazes de modificar nossa tomada de decisão. As pessoas costumavam baixar músicas de graça, quando Steve Jobs as convenceu de que valia a pena pagar por elas. Como? Cobrando 99 centavos. A Prada e outras lojas de luxo têm alguns artigos absurdamente caros – só para fazer com que os outros artigos do catálogo pareçam uma bagatela.A nova psicologia dos preços determina o desenho das etiquetas de preços, o formato dos cardápios, os tipos de desconto, os anúncios de “liquidação”, a arrumação dos corredores dos supermercados, o tamanho das letras das embalagens e muito mais. Os preços são fatores de persuasão muito sutis, mas ao mesmo tempo extremamente subjetivos e determinantes de fracassos ou sucessos de vendas. Com muitos casos atuais e interessantes, o livro será muito útil tanto para profissionais de marketing como para empreendedores.

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Length 496 Pages
Language Por
Imprint Best Business
Released 2010
Identifier (ISBN) 25538671
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William Poundstone
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William Poundstone

William Poundstone writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. William Poundstone lives with their spouse and a very vocal rescue cat.

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"Masterpiece from start to finish. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
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