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Ideias que Colam. Por que Algumas Ideias Pegam e Outras Nao (Em Portugues do Brasil)

Made to Stick: Why Some Ideas Survive and Others Die

Penned By Chip Heath
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4.85
35,935 Global Ratings
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Ideias que Colam. Por que Algumas Ideias Pegam e Outras Nao (Em Portugues do Brasil)

Made to Stick: Why Some Ideas Survive and Others Die

Penned By Chip Heath
4.85 35,935 Ratings
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Editor's Note:
Seja você CEO ou mãe em tempo integral; certamente tem ideias que precisa transmitir: um novo produto a ser lançado no mercado; uma estratégia que deseja vender para seu chefe; valores que está tentando incutir em seus filhos. Mas é extremamente difícil transformar a forma de agir e pensar das pessoas. Neste livro; você aprenderá as seis qualidades essenciais de uma ideia que cola: Simplicidade: Como aproveitar a essência de uma ideia; sem transformá-la em algo sem sentido? Surpresa: Como você consegue atrair e manter a atenção das pessoas? Concretude: Como você ajuda as pessoas a compreender sua ideia e se lembrar dela muito tempo depois? Credibilidade: Como você leva as pessoas a acreditarem na sua ideia? Sentimentos: Como você leva as pessoas a se importarem com sua ideia? Relatos: Como você leva as pessoas a agir de acordo com suas ideias?

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Released December 18, 2006
Identifier (ISBN) 43526818
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Chip Heath
The Mind Behind the Work
Chip Heath

Chip Heath writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Chip Heath lives with their spouse and a very vocal rescue cat.

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Cynthia Nelson
Cynthia Nelson April 29, 2025
"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
Rebecca Hill
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Gary Martin
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"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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