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Zakupologia. Prawdy i kłamstwa o tym, dlaczego kupujemy

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Penned By Martin Lindstrom
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4.85
68,207 Global Ratings
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Zakupologia. Prawdy i kłamstwa o tym, dlaczego kupujemy

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Penned By Martin Lindstrom
4.85 68,207 Ratings
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Editor's Note:
Rewolucyjna książka Martina Lindstroma – przez wielu uznawanego za marketingowego geniusza – opowiada o nowej metodzie badań rynku: neuromarketingu. Dzięki niej dowiemy się, co skrywa umysł współczesnego konsumenta. Lindstrom dosłownie zagląda nam pod czaszki, aby zrozumieć, co sprawia, że przy zakupach podejmujemy takie, a nie inne decyzje. Jednocześnie dowiadujemy się, jak taką wiedzę można wykorzystać, aby dotrzeć do odbiorców, na których już dawno przestała działać reklama w tradycyjnej formie. Posiłkując się najnowszą wiedzą z zakresu neurologii, Lindstrom pokazuje, jak wielkie znaczenie podczas zakupów mają zmysły, podświadomość i neuroprzekaźniki.Lindstroma fascynuje to, czemu jedne marki budzą nasze pożądanie, a inne nie. Autor „Zakupologii” rozwiewa mity na temat kupowania: uświadamia, że seks – wbrew obiegowej opinii – wcale nie sprzedaje, popularne marki mają wiele wspólnego z religią, a ostrzeżenia drukowane na paczkach papierosów tylko zachęcają do palenia.

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Length 224 Pages
Language Pol
Imprint Wydawnictwo Znak
Released January 1, 2008
Identifier (ISBN) 7684634
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Martin Lindstrom
The Mind Behind the Work
Martin Lindstrom

After spending years working in the corporate world, Martin Lindstrom finally decided to pursue a lifelong passion for writing. They currently reside in a quiet suburb where they spend most of their time outlining new stories, reading extensively, and occasionally attempting to bake.

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4.85
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Stephanie  Parker
Stephanie Parker August 18, 2025
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"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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Robert Carter
Robert Carter December 14, 2025
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
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Kevin King August 15, 2024
"Such a rich narrative. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
Susan Wilson
Susan Wilson December 21, 2024
"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. A solid 4 stars from me."
David Jones
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Mary Martinez
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"Honestly one of the most premium reading experiences lately. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
Paul Lopez
Paul Lopez October 09, 2025
"A highly sophisticated read. The middle had a deliberate pace, but the climax was phenomenal. I would highly recommend this to discerning readers."
Elizabeth  Davis
Elizabeth Davis May 23, 2024
"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I will undoubtedly revisit this masterpiece."
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Cynthia Diaz April 01, 2024
"Exceeded all my expectations. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Christopher Scott
Christopher Scott February 27, 2024
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Ashley Thompson
Ashley Thompson September 11, 2024
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"Masterpiece from start to finish. The prose is exquisite. It’s accessible yet undeniably sophisticated. A true literary gem."
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"A very strong entry. A brilliant concept executed with flair. Just a few pacing choices I would change. A wonderful companion for a quiet weekend."
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"Absolutely brilliant. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
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"A very strong entry. The middle had a deliberate pace, but the climax was phenomenal. A wonderful companion for a quiet weekend."
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Susan Miller
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Betty Phillips
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"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I am now a lifelong fan of this author."
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"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
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"Honestly one of the most premium reading experiences lately. The prose is exquisite. It’s accessible yet undeniably sophisticated. An absolute must-read for connoisseurs of the genre."
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
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"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
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"A very strong entry. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. A wonderful companion for a quiet weekend."
Charles Harris
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"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. I am now a lifelong fan of this author."
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"A very strong entry. It held my rapt attention, even when certain twists were telegraphed. A very distinguished novel."
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"A profoundly satisfying read. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. I will undoubtedly revisit this masterpiece."
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"A very strong entry. It held my rapt attention, even when certain twists were telegraphed. Quite impressive overall."
Sharon Ramirez
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An absolute must-read for connoisseurs of the genre."
Deborah Hall
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"Honestly one of the most premium reading experiences lately. I became deeply invested in the protagonist's journey. A masterclass in storytelling. An effortless 5 stars."
Jessica Miller
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"I was completely blown away. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. An effortless 5 stars."
Lisa Carter
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"A profoundly satisfying read. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. Worth every moment spent reading."
Robert Evans
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James Jones
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"I was completely blown away. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. Worth every moment spent reading."
Michelle Wilson
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"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I am now a lifelong fan of this author."
Nicholas Miller
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"I thoroughly enjoyed the elegance of it. The protagonist was compelling, though some subplots felt slightly overshadowed. A solid 4 stars from me."
Eric Campbell
Eric Campbell February 17, 2025
"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. Worth every moment spent reading."
Susan Green
Susan Green May 27, 2025
"Excellent, though slightly flawed. It held my rapt attention, even when certain twists were telegraphed. A wonderful companion for a quiet weekend."
Emily Adams
Emily Adams March 07, 2024
"Took a moment to build, but the payoff was spectacular. The protagonist was compelling, though some subplots felt slightly overshadowed. A very distinguished novel."
James Garcia
James Garcia July 17, 2024
"A profoundly satisfying read. I became deeply invested in the protagonist's journey. A masterclass in storytelling. A true literary gem."
Gary Cruz
Gary Cruz December 14, 2024
"Such a rich narrative. I adored how the story unfolded. It kept me captivated without sacrificing elegance. I am now a lifelong fan of this author."
Dorothy Miller
Dorothy Miller June 12, 2024
"I find myself somewhat conflicted. It possessed moments of brilliance, but the narrative felt slightly disjointed ultimately. Perhaps more aligned with a different audience's tastes."
Sharon Torres
Sharon Torres April 09, 2024
"A very strong entry. Beautiful writing, though I craved slightly more depth in the lore. Still, undeniably engaging. Quite impressive overall."
Mary Martinez
Mary Martinez January 21, 2024
"A profoundly satisfying read. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Dorothy Martinez
Dorothy Martinez April 02, 2024
"Excellent, though slightly flawed. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
Betty Smith
Betty Smith July 14, 2025
"Such a rich narrative. I became deeply invested in the protagonist's journey. A masterclass in storytelling. I am now a lifelong fan of this author."
Jessica Walker
Jessica Walker July 16, 2025
"Masterpiece from start to finish. I adored how the story unfolded. It kept me captivated without sacrificing elegance. An absolute must-read for connoisseurs of the genre."
Emily Carter
Emily Carter February 04, 2025
"A decent, if standard, experience. Certain acts were fascinating, while others felt like a slight endeavor to complete. Suitable if your reading queue is empty."
Laura Hill
Laura Hill May 07, 2025
"A highly sophisticated read. A brilliant concept executed with flair. Just a few pacing choices I would change. I would highly recommend this to discerning readers."
Margaret Torres
Margaret Torres October 06, 2024
"A decent, if standard, experience. The tempo was somewhat languid, and I found my mind wandering. Not poor, simply average. Unlikely to reread, but a reasonable expenditure of time."
James Jones
James Jones July 02, 2024
"Exceeded all my expectations. The author orchestrated a breathtaking finale. Truly a work of art. A true literary gem."
Robert White
Robert White May 20, 2025
"Masterpiece from start to finish. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
Charles Perez
Charles Perez November 27, 2024
"I was completely blown away. The author orchestrated a breathtaking finale. Truly a work of art. An absolute must-read for connoisseurs of the genre."
Betty Mitchell
Betty Mitchell May 25, 2025
"Honestly one of the most premium reading experiences lately. The author orchestrated a breathtaking finale. Truly a work of art. An effortless 5 stars."
Gary Gonzalez
Gary Gonzalez March 27, 2024
"Such a rich narrative. The author orchestrated a breathtaking finale. Truly a work of art. Worth every moment spent reading."
Lisa Diaz
Lisa Diaz May 18, 2024
"Absolutely brilliant. It strikes a perfect harmony of dialogue and world-building. Every chapter felt necessary. An absolute must-read for connoisseurs of the genre."
Deborah  Parker
Deborah Parker July 04, 2024
"I thoroughly enjoyed the elegance of it. The protagonist was compelling, though some subplots felt slightly overshadowed. I would highly recommend this to discerning readers."
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