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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

Penned By Ken Belson
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4.85
36,134 Global Ratings
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Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

Penned By Ken Belson
4.85 36,134 Ratings
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Editor's Note:
Now in paperback, the inside story of the cartoon kitty that became a multibillion-dollar global enterpriseThe only business book to offer an in-depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all-but-featureless cartoon critter into a multibillion-dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Brothers. This book is packed with valuable lessons about the awesome power of branding, marketing, and licensing to capture the hearts and minds of consumers. Ken Belson (Tokyo, Japan) covers Japanese business, economics, and government policy for the New York Times. His work has also appeared in BusinessWeek, Fortune, Bloomberg News, the International Herald Tribune, and Barron's, among others. Brian Bremner (Tokyo, Japan) currently serves as Asia Economics Editor for BusinessWeek and writes a weekly column called "Eye on Japan" for BusinessWeek Online.

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Length N/A Pages
Language Eng
Released November 26, 2003
Identifier (ISBN) 782468
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Ken Belson
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Ken Belson

Ken Belson writes contemporary fiction and has always been fascinated by character-driven stories. They hold a degree in English Literature and previously worked as an editor before transitioning to writing their own books. Ken Belson lives with their spouse and a very vocal rescue cat.

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Barbara Miller
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Christopher Lewis
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"An acceptable diversion. The tempo was somewhat languid, and I found my mind wandering. Not poor, simply average. Perhaps more aligned with a different audience's tastes."
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William Turner
William Turner February 17, 2024
"Such a rich narrative. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. A true literary gem."
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James Collins May 20, 2025
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"Such a rich narrative. The pacing was impeccable and the characters felt incredibly authentic. I was completely immersed. I will undoubtedly revisit this masterpiece."
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